If no one tells them: How will they know?

The words of Romans chapter ten came a knocking on my head in the early hours of this morning:

How then will they call on him in whom they have not believed? 
And how are they to believe in him of whom they have never heard? 
And how are they to hear without someone preaching? 
And how are they to preach unless they are sent?

This passage talks about the means by which the Gospel is preached but (as I keep pointing out) the Church is a communications business: We exist to communicate the Gospel of Christ in Word, deed and (leaving the most important to last) in prayer.

Communication of the Gospel is our raison d'être (which, apparently, as I've just found out) doesn't mean 'the raisin I just ate'): We exist to make Jesus, the Christ, known to all - inside and outside the Church.

Communicating the love of God demands the very best we can can be in terms of lifestyle, integrity and the word (written, spoken and, of course, Living). this means that we need to be using all of the means open to us to ensure that we are reaching those outside our doors and ministering effective to all both inside and out. 

We are called and then, having answered that call, we are sent to make the Christ known so that none are ignorant of who Jesus is or what He achieved for us on the cross and so, having heard, others might be reconciled to God through the Christ.

Communication in evangelism is essential.

BUT (you knew there was going to be a 'But' didn't you?)

Communication in Church (universal) is essential too. But how do you do yours?

Here are a few thoughts on the ways I know:

i. The notices - those service stopping, rhythm-breaking, lists of things you've forgotten before the end of the song that followed it.  I am not a fan of notices because I've noticed that few appear to be noticing them and fewer still make a note of the notices you wanted noted and noticed!!

ii. The news sheet - A piece of paper with everything you might ever want to know about the events, activities and news in and around the church community (and perhaps wider). The problem with this is that unless you make sure the people take them home they are pretty useless and merely destroy trees in the paper (and the paper banknotes) that they use us.

A colleague told me that they use a new sheet and mention the things on it before the service and again at the end (for those with short-term memory loss and those who come in late I suppose). Not only do they emphasise the stuff on the sheet twice but the 'welcomers' (a mythical group of people who live under church floors I think)  also check to see that people leaving have a copy of the sheet in their hands when they leave.

Impressed at the enthusiasm and endeavour I asked what difference their active marketing approach had made to attendance of events on the sheet. The response was, 'None at all, but at least we are trying!'

iii. The church magazine - where I am the magazine finds its way into homes,doctors surgeries and even onto the internet (click on the link and you'll see July's edition). This a great way of getting information into the hands of members and inhabitants of the place you serve BUT (keeps cropping up that word) the offering needs to possess some quality.

Only recently I came across a magazine that was using 'cut and paste' methods in its production. Before you wonder what is so special about that, after all we all cut text and paste in back into the document elsewhere at times, I have to point out that this was proper 'cut and paste'. The editor cut out images and text and then glued them onto a sheet of A4 to form the completed page - once all the pages were done the whole magazine was photocopied onto A5 (landscape) and the magazine was sorted.

I have to be honest and say that I don't miss the wonky text, blurred images and multiple fonts!

If you're going to have a magazine: Please make sure it's the best quality you can afford to have - the church magazine, like eyes, is the window into our very being!

iv. The church web site - Now this is an excellent way of communicating the events, news and message of the church BUT (there it is again) only to those who are switched on and able to browse (and there are a number for whom social media, the web and even texting is still out of reach. Don't assume that everyone is able to receive or review stuff using technical means (after all, I bet people thought Gutenberg and his printing press were cutting edge technology once).

I've covered the web site recently and so all that needs to be said is to remember the C's:

Content - Currency - Cwality

(and speling)

v. Newspapers - Where I am the local newspapers are happy to have copy regarding events and the like. Don't forget this great two-way street (they need news and you need your news to be aired): Develop a good relationship with your local press and you'll do the community and your church a great service. 

vi. Radio - one of the greatest aids to getting our news and message out is by means of the local radio. They are often happy to have someone who will put the God viewpoint on things and will often mention things that are happening in your church (but don't flood them - only send things that are attractive, newsworthy and perhaps a little out of the ordinary).

Again, development of a partnership is a valuable and useful two-way street as you're both looking to serve the communities where you are.

vi. Texting - this is surely one of the best means of informing church members especially about prayer needs and events. We've been using a bulk text message app on our iPhones to keep the prayer group appraised of needs as they emerge for a number of years and it has worked very well. (we use Mass Text Message).

This is a great way to be in people's pockets and it seems to me that people will read, and respond to, a text message where other means don't always do as well.

vii. eMail - you can't forget email as a means of communicating information but - and this applies to text too as I recently sent a message to tell someone I had arrived only to find they got it six hours later - don't assume that because you have emailed or texted something the intended recipient actually got it.

If it's important then telephone is the best belt and braces approach!

viii. Social media - Twitter, Facebook, Snapchat, Bebo, Linkedin, What's App, Pinterest and much much more besides. Herein lies the means of getting your information out into the world (local and global) BUT (there it is again) please make sure that you don't look needy or blitz the people around you with stuff that is neither helpful or good - well not unless you really want to affirm all those negatives about Christians that far too many people already have that is!
I'm sure I've missed something (but I'm sure someone will tell me).

Pax

Church Growth strategies: 'Be IT Savvy: get a website - part one!'

As always we start with a reminder of Hauerwas' comment: 

Church growth strategies are the death rattle of a church that has lost its way.  

Whilst social media is one of the quick and easy ways of getting your church, projects and/or special events noticed where you are (and even further afield), the pinnacle of being 'IT savvy' has to be found in websites. There are a number of ways of getting a 'web presence' (good to learn the language innit?) - but we'll look at three:

A 'traditional' website

Using Wordpress to create a website

A 'content management' website

The traditional model has pages that live on a computer somewhere and can be accessed by anyone who wishes to view them. Generally the site is managed by a 'web master' (who says us techies don't crave power?) and access to change things is very limited.

The Wordpress website is a cost effective and simple way of creating a website, it can have as many pages as you like and authority can be distributed so that people can edit and add information like news and images without having access to the whole (so limiting the ability to burn the thing down when they make a mistake).

A content management site looks like a normal site to those who visit but once the format is done then sections can be owned and edited by others. Some like to keep the main sections controlled by the web master whilst allowing church groups, wardens and  others to change their content as and when the need arises. This is an extremely powerful way of doing stuff when there are many who have sections that need keeping up to date as it pushes the work to those who have the local knowledge. One of the best products for this is Joomla.

So, all you need to do is find the URL (uniform resource locator - the www.name.whatever) you want to use, and you're sorted (the web hosting company will usually be more than happy to sort one for you once you know what you want).

GETTING YOURSELF A ''TRADITIONAL' WEBSITE

There are a number of ways of doing this and regardless of which you choose, here are some things you need to consider:

MANAGED PACKAGES - The easiest option because you find a layout that you like and have it tailored for so it becomes yours and then the same company 'host' it (this means that they keep all the techie bits on one of their computers (we call them servers) for you. This means that they do the backup (very important) and will forward mail to you (equally important because websites have to have ears to listen as well as mouths to proclaim). All you need to do is keep the content up to date.

This is the most expensive route but it is quick and simple and avoids some of the pitfalls that doing it yourself or finding an enthusiast in the church can sometimes present (more about that later).


WEB HOSTING - Here you have someone who designs the web site and then you upload it (put it onto the host company's server) so that it can be published on the internet. 

This is a simple method of getting in to the web business but because it splits design and hosting into two separate element, you will need to get involved with:


WEB DESIGN - A wonderful world of joy and fun when it works and a trip into the darkest places of existence when it all starts to unravel (makes sheol look like a holiday destination in fact). There are three options when it comes to web design:

i. Bring in an expert - someone who might cost you some money but will take the brief and produce something with a 'look and feel' that does what you want and makes you feel you have something to be proud of.

ii. Find an enthusiast in the church and get them to do the design with you. Now I have to say that this works well when it works well BUT there is often the problem with using someone 'in house' that they might take the brief but will often try to impose their own views or preferences and the like and so what if often found is an agreed design rather than a desired design. The second problem is that some of the sites I have had to go and rescue have been left locked when the member leaves or them and the dog collar, council or someone else in the church fall out with them! 

TOP TIP 1: Always get the username, password and any other relevant information that let's you access and control the site and store it behind a 'break glass in case of fire' panel. 

iii. Do it yourself - This is, for me, the most enjoyable bit of the whole thing but that's because I'm a techie type and enjoy 'hacking'* code but there's great pleasure to be found in getting a template and modifying it yourself using one of the proprietary software products out there and then uploading the finished item to your host. The problem here is that if you're the person who issues the brief, fulfils the brief and manages the site it can be something beautiful in your eyes and an abomination to those who come across it!

TOP TIP 2: Always get the opinion of others when it comes to the look and feel of a site, the content and the pages - you only need a few opinions (go for people you can trust) but you do need them!

So there you are, you have a web presence! But what are you going to put on it?

Deciding what you want to have will have an impact on the sort of hosting you require.

Sermons, audio files and other downloads

If you would like people to be able to access and listen too sermons then you will need to ensure that you have sufficient space on the server. If you have other download (like videos, docent and other stuff) this will take up space too. When contracting for a web hosting service it's always a great idea to go a little bigger than you need rather than to go for the smallest and find that you end up crashing because you've run out of space.

Bandwidth

If you think of the connection from the server to the people who want it as being like a road, the larger the road the more traffic can flow along it. If you're going to be a small site then a single track will accommodate those who travel along it, but as you get more visitors and the cars turn into lorries taking sermons and videos away with them, then you'll need more lanes until you need a motorway to allow people to travel at a decent speed/

TOP TIP 3: One of the surveys I read recently told me that people wait no more than three seconds before 'binning' a site. If your site runs on a dirt track then much of the traffic will look elsewhere for an A road or, better still, a motorway! Bandwidth is important.

Images
If you have poor quality images then people will soon tire of your site and you'll find yourself reaching no one and paying (in time and money) for the privilege of not doing so! Try to use your own images wherever possible and where you can't then make sure you use images that are really 'royalty free' because otherwise you can find yourself with a big bill for breaching someone's copyright!

Being current
I went to a diocesan website this morning and found the article I'd been pointed to spoke of an event in 2011. So I snorted and closed the page (probably never to return). If you have a website and you want to put calendars and events on it - make sure someone keeps them current. It's a killer for those who come and a pain for those who maintain the site. Be warned!

There's much more I could write about here, but there is enough to get you thinking about church sites here and so I'll draw stumps and let you think a bit.

_______________________

I'm happy to answer questions and point you in the right direction with this because it's important that we are out there and more important that we are out there with good sites (and in a cost and time efficient manner).

Pax

____________________

* Hacking used to mean writing software using machine code - the term was later hijacked to mean illegally accessing sites and systems - being a 'hacker' meant something very different in the early days of computing (we were people who could hold a conversation, grunted as a form of communication and slept under our desks!).